Broadcasting More Buzz Surrounding Emanuel Rosen and NOLS

Last year, Emanuel Rosen, famous author of ‘The Anatomy of Buzz Revisited‘, spent two weeks on the NOLS Bus conducting a book tour. Ever since his national bestseller featured NOLS as one of several case studies exemplifying “buzz marketing,” Emanuel and NOLS have forged a great partnership.

A video of Emanuel’s NOLS bus tour can be found here. And today, he created even more buzz by posting an update on why he included NOLS (among others) in his book.